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Minimal Australian Luxury
We're outfitting Australians with versatile, minimalist clothing that outlasts trends
Long-lasting Australian-made
Upgrade to our signature fit
Highest rated
Top Essentials
Our mission
Outfit Australians with simple, stylish, sustainable clothing.
Customer reviews
⭐️⭐️⭐️⭐️⭐️ from 300+ reviews
Best Tshirts I’ve ever bought , I actually just ordered another 4.
Mark Seamons
Washed 3 times already, it's held it's shape and size! Still super soft!
James L.
These quality of these t-shirts are amazing! The wash and wear really shows each time you wear them, highly recommend 😊
Kellie D.
Breathable. Flexible. Exceptional cut. Huge fan!
Robbie Ferguson
I keep coming back because the quality is top shelf, the designs are rad. I think I own most of your hats which I wear constantly.
Badger Fergus
"Who doesn’t love to support small, local businesses? Well, it’s even easier to do so when the brand in question is one of quality, eco-consciousness and sustainability"